Our Philosophy

Concentration on quality merchandise, consistency of efficient service.

70 Waterloo Road’s unique approach provides our clients with high quality merchandise and expert advise on the best and latest trends in men's fashion. Our team of experts have decades of experience and knowledge with impeccable high standards and flawless attention to detail.

What's New @ 70 Waterloo ?

We are delighted to announce we are launching a new brand this coming season, Obvious


Obvious is an exciting new tailoring brand for the style conscious man who likes to keep things sophisticated and smart at all times, whether it's in the office or out on the weekendObvious will keep you looking your best.


Keep an eye on our website, facebook and instagram for further updates on this exciting new venture.



Samples from the Collections by 70 Waterloo Road

Meet the Team

Our Team!

John Greif

John Greif


In 1978 Fred Victor Greif established the Ascot Mika agency based in the showrooms of 70 Waterloo road. Together with his son John, they created a menswear agency and distribution business that became synonymous with quality men's apparel. Working with Ireland's premier menswear retailers, they established primarily tailoring brands from Italy & Germany. Over the last 35 years ,Baumler fashion & Louis Feraud have become the Irish markets leading menswear brands. Since its inception Ascot Mika  international evolved into AMI Ltd and eventually Turpane Ltd.

Richard Flanagan

Richard Flanagan

Managing Director

In 2008 Richard Flanagan joined the team, primarily to concentrate on the Baumler fashion business. Richard came with experience of working with Gruppo Forral ,having been their agent in Ireland for four years developing the Pal Zileri line. Since 2008 the business  has grown and now counts brands such as Hiltl Mens trousers,Oscar of Sweden shirts, Bruun & Stengade of Copenhagen and Red Select suits in the stable of agencies.

Ash Stephenson

Ash Stephenson

Sales & Marketing Director

In 2016 Ash Stephenson joined the team. Ash brings with him experience as both an agent and a retailer,having forged his early career in Fitzgeralds of Waterford and then moving to the agency business over the last eight years. Ash is responsible for the Lambretta label, which is administered through the distribution arm of the company. Lambretta which began in 2011 has now developed into one of Ireland's leading young mans clothing collections.